Carin Goldberg

I was tasked with creating a poster that emulated graphic designer Carin Goldberg’s work and style. I began my process by studying analog forms and the use of cutting and pasting to create form, play with visual hierarchy, and to mock up layouts simliar to the elements composed in Goldberg’s work. The content I needed to use for the poster was from an old news advertisement about aquariums. I felt it was important for me to study textures and forms when considering aquatic life and fish so I created a wide range of textures that reminded me of fish scales and coral.

The process of creating this poster was derived from deep analog experimentation
and form making before a digital composition was created. After created textured elements from fabric, and hand lettering my type, I scanned those elements in to create my final poster.