Cayuga park is a hiddeng gem located in the Outer Mission of San Francisco, Califonia. With over 300 hand-carved wooden statues of mythological and historical figures, Cayuga Park is a unique and family-friendly attraction. I wanted to create an identity that would nod to it’s earthy quality and intricacy.
For my process I studied wood blocks, and looked at the formation of tree rings. My final logo mark came after many rounds of perfect the widths of the rings within the “C” mark. I experimented with different densities of line weights. I also carefully drew, and graphed my logo through an analog and inking process before scanning it into the computer.
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