Buddy Mobile Application

Role: Lead Designer & Illustrator
Timeline: 1 month

Buddy mobile application design was my first first capstone project for Designlab’s UX Academy. Buddy was created as a solution to ease the pressures of moving for dog owners. Meant to be a social application, buddy helps owners and their dogs meet other dogs and friends in their community.

View Full Prototype here

Defining the problem

Moving can be stressful. There is often a lack of resources for pet owners to integrate quickly and efficiently into their community outside of veterinary services and dog daycares. It can be even more stressful on your dog. Buddy is a creative solution for pet owners!

Like a dating app, Buddy utilizes user’s locations to help connect them with other dog owners and dogs in their community. Match and connect with other dog owners to help socialize your dog and spark meetups.

Discovery Phase

Completing market research allowed me to study other existing market applications that are crowd-sourced and popular sites that help people who’ve recently relocated an opportunity to get to know their neighborhood

Personas

I completed six in-depth user interviews asking multiple informants about their process integrating into their new communities. We spoke in-depth about their pain points, motivations, needs and reasons for moving to the community.

Profile Highlight

From these six interviews I was able to break down my participants into three existing archetypes. Designing for the anxious dog owner felt like a prominent need as all my participants with dogs had trouble integrating into their new communities with their furry children.