Buddy Mobile Application



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Defining the problem


Moving can be stressful. There is often a lack of resources for pet owners to integrate quickly and efficiently into their community outside of veterinary services and dog daycares. It can be even more stressful on your dog. Buddy is a creative solution for pet owners!

Like a dating app, Buddy utilizes user’s locations to help connect them with other dog owners and dogs in their community. Match and connect with other dog owners to help socialize your dog and spark meetups.

            

Discovery Phase 

Completing market research allowed me to study other existing market applications that are crowd-sourced and popular sites that help people who’ve recently relocated an opportunity to get to know their neighborhood. 


Personas


I completed six in-depth user interviews asking multiple informants about their process integrating into their new communities. We spoke in-depth about their pain points, motivations, needs and reasons for moving to the community.  

Profile Highlight


From these six interviews I was able to break down my participants into three existing archetypes. Designing for the anxious dog owner felt like a prominent need as all my participants with dogs had trouble integrating into their new communities with their furry children.  



Identifying the issues


Task and Site Mapping




Low & Mid Fideity Wireframes

Brand Logo 
Brand Guide

UI Guide

Prototype Iterations


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Keyscreens
















Takeaways