Goodreads Mobile Application
Problem Definition
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Discovery Phase
Completing market research allowed me to study other existing market applications that are crowd-sourced and popular sites that help people who’ve recently relocated an opportunity to get to know their neighborhood.
Personas
I completed six in-depth user interviews asking multiple informants about their process integrating into their new communities. We spoke in-depth about their pain points, motivations, needs and reasons for moving to the community.
Profile Highlight
From these six interviews I was able to break down my participants into three existing archetypes. Designing for the anxious dog owner felt like a prominent need as all my participants with dogs had trouble integrating into their new communities with their furry children.