Goodreads Mobile Application
Problem Definition
![](https://freight.cargo.site/t/original/i/787be9d0897356463dddb450149fdd545d5bc1e57ce6cf96b2ec04195f8bdcd2/Slide-16_9---4.jpg)
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Discovery Phase
Completing market research allowed me to study other existing market applications that are crowd-sourced and popular sites that help people who’ve recently relocated an opportunity to get to know their neighborhood.
![](https://freight.cargo.site/t/original/i/244d93bbfbe8d8277d3fa5e11516aae65f4d99c50e027ecfd49e2cba31b04720/Slide-16_9---9.jpg)
![](https://freight.cargo.site/t/original/i/4199a33c3e904eafca0289ad5fc72871bac74c803bb6850805a19993774f6d04/Slide-16_9---19.jpg)
Personas
I completed six in-depth user interviews asking multiple informants about their process integrating into their new communities. We spoke in-depth about their pain points, motivations, needs and reasons for moving to the community. ![]()
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Profile Highlight
From these six interviews I was able to break down my participants into three existing archetypes. Designing for the anxious dog owner felt like a prominent need as all my participants with dogs had trouble integrating into their new communities with their furry children.
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Affinity Mapping
![](https://freight.cargo.site/t/original/i/f4c4f11022c2029c4b8e3a3bc7a291e5369e2bca6a422f78e462ab6cd0dcb5e1/Screen-Shot-2023-05-30-at-10.06.05-AM.png)
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Synthesis
![](https://freight.cargo.site/t/original/i/7079c6b8ad60f2ce2a087425c8b955b34e158f1ef7e2b8b30e6451a91805c246/Slide-16_9---27.jpg)
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User Journey Mapping![]()
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Low-Fidelity Wireframes
![](https://freight.cargo.site/t/original/i/a7a32ccfbedaa14a0f055d82dccbbc7de5844a5a083527d23e23da273f8292c1/Slide-16_9---37.jpg)
![](https://freight.cargo.site/t/original/i/3787002c069651b68e44463148aeae0f452ef25cc567908cd5d4bd59162787fa/Slide-16_9---38.jpg)
Mid-Fidelity Wireframes
![](https://freight.cargo.site/t/original/i/c489c57732f2be42acdcd1998d563ae64ed3984142871ae817c3491488eb8e54/Slide-16_9---41.jpg)
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![](https://freight.cargo.site/t/original/i/4e6f69cd21d7cdfbe5ca8300dec2ed773873b82aaadf9b570536daec9ea8ce48/Frame-108.jpg)