Goodreads Mobile Application

Problem Definition

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Discovery Phase

Completing market research allowed me to study other existing market applications that are crowd-sourced and popular sites that help people who’ve recently relocated an opportunity to get to know their neighborhood.


I completed six in-depth user interviews asking multiple informants about their process integrating into their new communities. We spoke in-depth about their pain points, motivations, needs and reasons for moving to the community.  

Profile Highlight

From these six interviews I was able to break down my participants into three existing archetypes. Designing for the anxious dog owner felt like a prominent need as all my participants with dogs had trouble integrating into their new communities with their furry children.  

                Affinity Mapping


User Journey Mapping

Low-Fidelity Wireframes

Mid-Fidelity Wireframes



Prototype Iterations

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What I learned...