︎



Goodreads Mobile Application




Problem Definition



 View Full Prototype here


Discovery Phase

Completing market research allowed me to study other existing market applications that are crowd-sourced and popular sites that help people who’ve recently relocated an opportunity to get to know their neighborhood.


Personas


I completed six in-depth user interviews asking multiple informants about their process integrating into their new communities. We spoke in-depth about their pain points, motivations, needs and reasons for moving to the community.  

Profile Highlight


From these six interviews I was able to break down my participants into three existing archetypes. Designing for the anxious dog owner felt like a prominent need as all my participants with dogs had trouble integrating into their new communities with their furry children.  




                Affinity Mapping







                    Synthesis 




User Journey Mapping

Low-Fidelity Wireframes


Mid-Fidelity Wireframes


 

Brand 

Prototype Iterations


View Full Prototype here


What I learned...