Sightglass Design Challenge
Completed as a design challenge for Sightglass Coffee, I was tasked to design a customer loyalty card for their customers as well as an email template and e-blast for their new line of coffees, Owl’s Howl. Inspired by their illustrative brand, I utilized pattern elements from their dishware to make a pattern for the email template. I used coffee bean illustrations for the punch holes in the loyaty cards as a nod to their product to play with iconography. I also wanted to design a vertical loyalty card as most cards are horizontal.
