thredUP President’s
Day Sale

Role: Lead Designer
Copy: Kaila Taylor
Art Direction: Alosha Shkolnik

As the Lead Designer for the President’s Day Sale campaign, I designed  all the design assets for one of thredUP’s largest 360 campaigns of the year. Coinciding closely with Valentine’s day, the President’s Day Sale is a heavy favoriting sale. Our design and marketing strategy is to get users excited about saving and favoriting items on their wishlist on the thredUP website and application prior to the sale launching. The campaign was a large success, breaking prior revenue sales and garnering record breaking favoriting activity in total saves and from unique users. 

Moodboard

 

Highest Record of 173,030 items purchased within a day (2/19/22)

Highest Record of revenue in one day $3,573,977 (2/19/22) 

2X revenue spend compared to prior marketing sales 

Record breaking favoriting activity (both from total saves and unique users favoriting) on first day