Working with the Chronicle Books brand team, marketing team, and our in-house photographer I designed and illustrated holiday patterns for our social media channels and blogs. We created a book gift to engage our instagram followers for the twelve days leading up to Christmas. Our marketing team created twelve categories of books which I illustrated. These categories were for animal lovers, creatives, stargazers, motivation seekers, pop culture, cocktail aficionados, foodies, book lovers, kids and teens, letter-writing, and stocking stuffers. Special thanks to Liz Rico, for art direction as well as the marketing team and Naomi McColloch for the beautiful photos.
The social analytics results for December showed that the 12 Days of Giveaways campaigns had the highest social media engagement rate in three categories of our books; Art, Children’s, and Food + Lifestyle. Our Art + Design category had the highest impression rate of the season.