Geography Filters
Role: Social Channel Designer
Lead Designer: Lauren Schumann
Copy: Kaila Taylor
Art Direction: Alosha Shkolnik & Lauren Schumann Photography: Ashley Batz86% of today’s consumers have or are open to shopping secondhand.
86% of today’s consumers have or are opening to shopping secondhand. Utilizing involving shifts in consumer trends, this buzzy 360 Marketing campaign targeted Seattle, Washington to build thredUP’s brand awareness.
I concepted and pitched SNAPchat filter activations with my copy writing counterpart Kaila Taylor, as a part of this marketing campaign. The SNAPchat filter activations would utilize notable locations within Seattle to teach SNAPchat users about utilizing thrift and our platform to support the environment.
I concepted and pitched SNAPchat filter activations with my copy writing counterpart Kaila Taylor, as a part of this marketing campaign. The SNAPchat filter activations would utilize notable locations within Seattle to teach SNAPchat users about utilizing thrift and our platform to support the environment.
Moodboard
